Tourism Marketing, Hospitality & Management Conference

Empowering Future Leaders with Strategies for A Competitive Tourism & Hospitality Industry

Join industry leaders, emerging professionals, and innovators at the premier event for tourism marketing & leadership excellence.

Conference Date

October 23 & 24, 2025

Conference Venue

Valle Verde Country Club

  
JuanderCon

About JuanderCon

Gain Practical Skills and Insights Directly from Industry Experts

JuanderCon is the first-ever comprehensive conference in the Philippines focused exclusively on tourism marketing, hospitality, and management.

Founded by industry experts and academic leaders, our mission is to connect education with real-world practices in marketing, hospitality, and tourism management.

Produced & Organized by:
Exlink Events Logo
Supported by:
JTHMAP Logo

Tourism Marketing, Hospitality & Management Conference

Gain a competitive edge in today’s fast-changing tourism industry. This Tourism Marketing, Hospitality & Management Conference brings you powerful learning, insider strategies from industry leaders, and practical skills you can apply right away.

Connect with peers, mentors, and potential employers, and leave ready to thrive with the knowledge, tools, and confidence to succeed in a dynamic, ever-evolving field.

Conference Date

October 23 & 24, 2025

Conference Venue

Valle Verde Country Club

Valle Verde Country Club 1
200+
Expected Attendees
10+
speaking sessions
15+
conference speakers
5+
networking hours

why attend our conference?

We bring together the brightest minds in tourism marketing, hospitality and management for two days of learning, networking, and career development.

Keynote Presentations

Inspiring talks from industry visionaries on the future of tourism and hospitality

  • The Future of Tourism – Marketing in a Competitive World
  • Transformational Leadership – Building Trust, Transparency and Innovation

Panel Discussions

Expert panels exploring critical challenges and opportunities in the industry

  • What Employers Want – Skills and Mindset Needed in Tourism Career
  • Smart Tourism and Hospitality – Embracing Digital Transformation

Career Opportunities

Interactive sessions providing practical skills and actionable strategies

  • The Psychology of Travel: Selling Dreams, Not Just Destinations
  • Global Trends Shaping the Future of Travel and Hospitality

JuanderJam

For JTHMAP officers and select guests:
Structured opportunities to build valuable industry connections

  • Cocktail Party
  • Awards Ceremony

Showcase Exhibits

Exhibitions featuring the latest products, services, and technologies

  • Destination Discoveries
  • Hospitality Hub
  • Travel Tech and Innovation
  • Tourism for Good

topics covered

Learn proven strategies in tourism marketing, digital trends, and hospitality management and gain the skills, insights, and connections to build a successful career in a fast-changing industry.

day 1

Tourism marketing

Topics Covered:

  • The Future of Tourism – Marketing in a Competitive World
  • From Boracay to the World – Crafting Global Destination Brands
  • The Psychology of Travel – Selling Dreams, Not Just Destinations
  • Smart Destinations: How AI is Rewriting the Future of Tourism Marketing
  • What Employers Want – The Skills & Mindset Needed in Tourism Careers

day 2

Tourism Hospitality & management

Topics Covered:

  • Transformational Leadership – Building Trust, Transparency, and Innovation
  • Global Trends Shaping the Future of Travel and Hospitality
  • Revenue Management & Pricing Strategies in Tourism
  • Brewing Experiences: Coffee Culture as a Tourism Game-Changer
  • Hospitality with a Heart: Servant Leadership in Tourism

Program Schedule

Two days of inspiring keynotes, practical workshops, panel discussions, and networking opportunities.
(Topics and Speakers subject to change without prior notice)

day 1

Tourism marketing

8:30 AM – 9:00 AM

Opening Ceremony

9:00 AM – 9:30 AM

Keynote Address: The Future of Tourism – Marketing in a Competitive World

9:45 AM – 10:15 AM

Session 1: Destination Branding – Making a Tourist Spot Go Viral

10:45 AM – 11:15 AM

Session 2: Social Media & Influencer Marketing in Tourism

11:30 AM – 12:00 PM

Session 3: Sustainable Tourism Marketing – Turning Eco-Friendly Practices into a Selling Point

12:30 PM – 2:00 PM

Lunch Break

2:00 PM – 2:30 PM

Session 4: Experience Economy – Creating Memorable Moments in Hospitality

2:45 PM – 3:30 PM

Panel Discussion: What Employers Want – Skills and Mindset Needed in Tourism Career

3:30 PM – 3:45 PM

Closing Address

3:45 PM – 5:00 PM

JuanderJam for JTHMAP officers and select guests

download schedule

day 2

Tourism Hospitality & Management

8:30 AM – 8:45 AM

Opening Activities

8:45 AM – 9:00 AM

Keynote Address: Transformational Leadership – Building Trust, Transparency and Innovation

9:00 AM – 9:30 AM

Session 1: Global Trends Shaping the Future of Travel and Hospitality

9:45 AM – 10:15 AM

Session 2: Revenue Management & Pricing Strategies in Tourism

10:30 AM – 11:00 PM

Panel Discussion: Smart Tourism and Hospitality – Embracing Digital Transformation

11:15 AM – 12:15 PM

Session 4: Coffee Culture & Beverage Innovation

12:30 PM – 2:00 PM

Lunch Break

2:00 PM – 2:35 PM

Awarding of Ten Outstanding Tourism and Hospitality Students

2:35 PM – 2:55 PM

Awarding of Ten Outstanding Tourism and Hospitality Organizations

2:55 PM – 3:30 PM

New National Officers Oathtaking and Induction

3:30 PM – 3:45 PM

Awarding of the Best 3 Regions and Best 3 Advisers

3:45 PM – 4:20 PM

JList and Apprenticeship Ranking and Awarding

4:20 PM – 4:30 PM

Closing Remarks

download schedule

conference registration

Secure your spot at JuanderCon and join hundreds of tourism and hospitality professionals for three days of learning, networking, and inspiration.
All Ticket Prices are exclusive of 12% VAT.

Early Bird

Until August 31, 2025

PHP 2,000

Graduating Students (Undergraduate)

PHP 2,000

Young Professionals
(Fresh Graduates with 1-2 Years Experience)

PHP 3,000

Industry Professionals

PHP 4,000

VIP Pass includes:
*All Professional Inclusions
*Reserved Priority Seating

Register Now

regular rate

Regular Registration

PHP 2,500

Graduating Students (Undergraduate)

PHP 2,500

Young Professionals
(Fresh Graduates with 1-2 Years Experience)

PHP 3,500

Industry Professionals

PHP 4,500

VIP Pass includes:
*All Professional Inclusions
*Reserved Priority Seating

Register Now

Group rate

buy 5 tickets, get 1 free ticket

PHP 12,500

Students

PHP 12,500

Young Professionals
(Fresh Graduates with 1-2 Years Experience)

PHP 17,500

Industry Professionals

Register Now

All Ticket Holders Get:

Full conference access (2 days)

All keynotes and breakout sessions

Expo Access

Digital attendance certificate

Student Group Discount

Register with your classmates and save!

  • School registering 30 students get 7 FREE SLOTS.

Valid student ID required for each registrant.

Corporate Bundle

Special rates for company teams

  • Companies registering 10 professionals receive an additional 10% DISCOUNT + 2 FREE SLOTS.

Contact us for custom enterprise packages

Why Attend JuanderCon?

Tailored benefits for every stage of your tourism and hospitality career journey.

For Students

  • Direct access to potential employers at the Career Expo
  • Practical sessions to develop industry-ready skills
  • Mentorship opportunities with industry veterans
  • Special student pricing and group discounts

For Young Professionals

  • Advanced skill development for career advancement
  • Networking with industry leaders and potential mentors
  • Exposure to emerging trends and technologies
  • Resumé building opportunities

For Educators

  • Insights into current industry needs and practices
  • Curriculum development resources and case studies
  • Industry connections for student placements
  • Research collaboration opportunities

For Industry Leaders

  • Access to emerging talent and recruitment opportunities
  • Showcase your brand through sponsorship opportunities
  • Strategic partnerships and business development
  • Executive-level networking and knowledge exchange

Become a Sponsor

Join leading brands in supporting JuanderCon and gain exclusive access to the premier gathering of tourism and hospitality professionals in the Philippines.

Our sponsorship packages offer excellent opportunities for brand visibility, lead generation, talent recruitment, and industry networking.

Sponsorship Benefits

  • Brand visibility to 1,000+ attendees from across the Philippines
  • Exhibition space to showcase your products and services
  • Speaking opportunities in relevant sessions
  • Access to the Career Fair for talent recruitment
  • Networking with industry leaders and decision-makers
  • Digital marketing exposure through our channels

Frequently Asked Questions

Find answers to common questions about the Tourism Marketing, Hospitality & Management Conference.

JuanderCon is open to students, educators, professionals, and anyone interested in tourism, hospitality, and marketing. We welcome attendees from all experience levels, from students to industry veterans.

Registration includes access to conference sessions, networking and expo.

Business casual attire or school uniform is recommended.

Yes, we offer discounts for groups of 5 and 30 from the same organization or institution. Please contact our registration team at info@exlinkevents.com for details and to arrange group registration.

We accept credit cards, GCash, Maya, and bank transfers. For institutional payments and purchase orders, please contact our team at info@exlinkevents.com.

Yes, all attendees will receive a digital certificate of attendance after the conference.

Don’t see your question answered here?

Contact Us

Contact Us

Have questions about JuanderCon? Our team is here to help.

Contact Information

Email

info@exlinkevents.com

SMS / Text

(+63) 920 981 4376

Location

c/o 1611 Ace Hotel and Suites, Brixton cor. United St., Kapitolyo, Pasig City

Be Part of JuanderCon 2025

Join us at the Valle Verde Country Club on October 23 & 24, 2025 for two days of learning, networking, and inspiration that will transform your career and the future of tourism.

register now